Monday, July 4, 2011


Instead of producing ten different pointless promos japanese jeans company Edwin choosed to promote his last collection with an enchanting Easy Rider style short. Hail to the Internet... once again.
The bike theme is partly due to the culture for customisation on the streets of the brand's home city - Tokyo - and simply down to the feelings one experiences riding a motorcycle with friends. A sense of freedom, and of sharing with others the same need for flight and independence. Customisation of ones own motorcycle parallels breaking in ones own denims, unique in spirit.
The true spirit of Edwin Jeans is created by the person living in them, making everyday count with yesterdays memories etched into the rich indigo fabric, in the knowledge that tomorrow’s good times are still to be created.

Custom bykes from Blitz Motorcycles France, custom Motorcycle Song by Arlo Guthrie.

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