Wednesday, April 27, 2011


Skaters and snowboarders see the world in their own unique way, constantly thinking about how this or that urban structure may be used.
This solid campain produced by Melboune's agency Ogilvy for Evolve Skateboards, with three crazy upside down shots by photographer Dave Tacon (an atrium, a ballroom and a carpark) makes us understand how things may change if we change our mindset.

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